Master in Marketing and Sales for Corporate Events
price :
7.400,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Marketing and sponsorship
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 25-04-2025
- Start date: 29-05-2025
- Financing: 11 months
Master in Marketing and Sales for Corporate Events
About Master in Marketing and Sales for Corporate Events
What does it prepare you for? Master in Marketing and Sales for Corporate Events
The Master in Marketing and Sales for Corporate Events prepares you to take on a fundamental role in the promotion and success of events aimed at companies and organizations. You will be ready to:• Design Corporate Event Proposals: You will learn to design attractive proposals that meet the needs of corporate clients.
• Effective Promotion: You will gain skills to promote corporate events effectively, reaching a business audience.
• Strategic Sales: You will master strategic sales techniques to close deals with corporate clients.
• Customer Relationship Management: You will develop skills in managing relationships with corporate clients, building long-term connections.
• Sales Analytics: You will gain knowledge on how to measure and analyze the impact of sales strategies.
• Loyalty Strategies: You will learn to retain and build loyalty with corporate clients through effective strategies.
Content of the Master in Marketing and Sales for Corporate Events
The program covers a wide range of key areas, including:• Marketing and Sales in the Corporate Events Industry: You will explore specific strategies and tactics to attract and close deals with corporate clients.
• Event Proposal Design: You will learn how to design event proposals that meet corporate objectives.
• Negotiation Techniques: You will master effective negotiation techniques to close deals with corporate clients.
• Customer Relationship Management: You will develop skills in managing relationships with corporate clients, building lasting connections.
• Impact Measurement and Return on Investment (ROI): You will gain knowledge on how to measure the impact and return on investment of corporate events.
• Corporate Client Loyalty: You will learn how to retain and build loyalty with corporate clients through effective strategies.
Curriculum: Master in Marketing and Sales for Corporate Events Module 1: Fundamentals of marketing and sales
• Submodule 1.1: Basic principles of marketing
• Submodule 1.2: Effective sales strategies
• Submodule 1.3: Consumer psychology in corporate events
Module 2: Market analysis and segmentation for corporate events
• Submodule 2.1: Market research
• Submodule 2.2: Corporate audience segmentation
• Submodule 2.3: Market trends in corporate events
Module 3: Development of marketing strategies for events
• Submodule 3.1: Creation of marketing campaigns
• Submodule 3.2: Content marketing for events
• Submodule 3.3: Corporate storytelling
Module 4: Advanced sales techniques for corporate events
• Submodule 4.1: Negotiation and closing of sales
• Submodule 4.2: Handling objections in the corporate sphere
• Submodule 4.3: Upselling and cross-selling strategies
Module 5: Digital marketing applied to corporate events
• Submodule 5.1: Digital marketing strategies
• Submodule 5.2: Online advertising for corporate events
• Submodule 5.3: SEO and SEM for event companies
Module 6: Public relations and networking in the business sector
• Submodule 6.1: Building business relationships
• Submodule 6.2: Corporate networking events
• Submodule 6.3: Business protocol at events
Module 7: Brand management and positioning in the business sphere
• Submodule 7.1: Strategies for building a strong brand
• Submodule 7.2: Positioning in the corporate events market
• Submodule 7.3: Personal marketing for event professionals
Module 8: Creativity and design in marketing campaigns for events
• Submodule 8.1: Innovation and creativity in marketing
• Submodule 8.2: Designing attractive campaigns
• Submodule 8.3: Using graphic design tools
Module 9: Experiential marketing and memorable corporate events
• Submodule 9.1: Creating unique experiences for companies
• Submodule 9.2: Memorable events and their impact on the brand
• Submodule 9.3: Customer experience in corporate events
Module 10: Corporate customer loyalty strategies
• Submodule 10.1: Effective loyalty programs
• Submodule 10.2: Maintaining long-term relationships
• Submodule 10.3: Strategies for VIP clients
Module 11: Evaluating and analyzing results in marketing for events
• Submodule 11.1: Key marketing metrics
• Submodule 11.2: Return on investment (ROI) analysis
• Sub-module 11.3: Data analysis tools
Module 12: Master’s thesis
• Sub-module 12.1: Research and development of the final project
• Sub-module 12.2: Presentation and defense of the project
• Sub-module 12.3: Evaluation and conclusions
• Sub-module 12.4: Preparation for a professional career
• Sub-module 12.5: Ethics and responsibility in business marketing
• Sub-module 12.6: Graduation and celebration of success
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
