Master in Digital Marketing for Events
price :
7.100,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Marketing and sponsorship
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 25-04-2025
- Start date: 29-05-2025
- Financing: 11 months
Master in Digital Marketing for Events
About Master in Digital Marketing for Events
What does it prepare you for? Master in Digital Marketing for Events
The Master in Digital Marketing for Events prepares you to take on a pivotal role in promoting and ensuring the success of events through digital marketing strategies. You will be ready to:• Design Digital Marketing Strategies: You will learn to design effective strategies that use digital tools to promote events.
• Online Advertising: You will gain skills to create and manage online advertising campaigns that attract a specific audience.
• Social Media Management: You will master the management of social media platforms to increase event visibility.
• Email Marketing: You will learn to use email marketing effectively to communicate with potential and current attendees.
• Digital Analytics: You will gain knowledge on how to measure and analyze the impact of digital marketing strategies.
• SEO and SEM: You will develop skills in search engine optimization (SEO) and search engine marketing (SEM) to increase the online visibility of events.
Content of the Master in Digital Marketing for Events
The program covers a wide range of key areas, including:• Digital Marketing Strategies for Events: You will explore in detail the specific strategies that work to promote events online.
• Online Advertising: You will learn how to plan and execute effective online advertising campaigns on platforms such as Google Ads and Facebook Ads.
• Social Media and Digital Marketing: You will master social media management and the creation of content that attracts the audience.
• Email Marketing: You will learn how to design email marketing campaigns that keep attendees informed and engaged.
• Digital Analytics: You will gain skills in using analytics tools to measure the performance of digital marketing strategies.
• SEO and SEM: You will explore techniques to improve the online visibility of events through SEO and SEM.
Syllabus:
Module 1: Fundamentals of digital marketing
• Submodule 1.1: Introduction to digital marketing
• Submodule 1.2: Main strategies and tools
• Submodule 1.3: Current trends in digital marketing
Module 2: Digital strategic planning for events
• Submodule 2.1: Audience analysis and digital objectives
• Submodule 2.2: Development of communication strategies in digital environments
• Submodule 2.3: Integration of digital marketing in event planning
Module 3: Website optimization and SEO for events
• Submodule 3.1: Design and user experience (UX)
• Submodule 3.2: SEO strategies for events
• Submodule 3.3: Analysis and monitoring tools
Module 4: Content strategies and blogging
• Submodule 4.1: Creation of relevant content for events
• Submodule 4.2: Strategic blogging
• Submodule 4.3: Content distribution on social networks
Module 5: Social media marketing for events
• Submodule 5.1: Social media strategies
• Submodule 5.2: Advertising on social networks
• Submodule 5.3: Online community management
Module 6: Email marketing and automation
• Submodule 6.1: Email marketing strategies for events
• Submodule 6.2: Automation tools
• Submodule 6.3: Audience segmentation and personalization
Module 7: Digital advertising and Google Ads for events
• Submodule 7.1: Advertising campaign planning
• Submodule 7.2: Google Ads and PPC for events
• Submodule 7.3: Retargeting and remarketing
Module 8: Analytics and results measurement in digital marketing
• Submodule 8.1: Analytics tools Digital
• Submodule 8.2: Data interpretation and KPIs
• Submodule 8.3: Reporting and continuous improvement
Module 9: Influencer marketing strategies for events
• Submodule 9.1: Identification and collaboration with influencers
• Submodule 9.2: Collaboration strategies
• Submodule 9.3: Impact and results measurement
Module 10: Audiovisual content marketing
• Submodule 10.1: Creation and production of audiovisual content
• Submodule 10.2: Video marketing strategies
• Submodule 10.3: Platforms and distribution of audiovisual content
Module 11: Digital marketing strategies for real-time events
• Submodule 11.1: Live coverage on social networks
• Submodule 11.2: Real-time marketing strategies
• Submodule 11.3: Integration of interactive elements
Module 12: Final project Master’s degree
• Submodule 12.1: Research and development of the final project
• Submodule 12.2: Presentation and defense of the project
• Submodule 12.3: Evaluation and conclusions
• Submodule 12.4: Preparation for a professional career
• Submodule 12.5: Ethics and responsibility in digital marketing
• Submodule 12.6: Graduation and celebration of success
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
